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rothys.com

AI-agent readiness scan · 2026-04-22

rothys.com is exemplary on the floor signals — only the deep ranking-spread signals separate you from competitors now.

100 / 100

Agent-ready

Public product feed: yes · 50 products visible in sample

Ranking spread: 48/70 on the deep signals · combined 148/170

Floor signals (0–100)

These 5 signals decide whether your store is visible at all to AI shoppers. Miss any and you fall out of the candidate set before ranking even starts.

✓ Public product feed 50 product(s) in public feed 25/25
✓ Product JSON-LD on PDP ProductGroup JSON-LD present on PDP 30/30
✓ Sitemap valid sitemap.xml 15/15
✓ Open Graph tags 3/3 Open Graph tags on homepage (og:title, og:description, og:image) 15/15
✓ Robots not blocking robots.txt does not blanket-block catalog paths 15/15

Ranking spread 48/70

These 10 signals decide which visible store ranks first when an AI shopper asks for "the best running shoes" or "a black wool sweater." Floor gets you in the room; depth decides placement.

✗ GTIN coverage across variants 0/527 variants have GTIN/barcode (0%) — commodity queries will skip this store 0/10
✓ SKU coverage across variants 523/527 variants carry a SKU (99%) — agents can disambiguate units 6/6
✓ Review schema (AggregateRating) AggregateRating on PDP (4.7★, 240 reviews) 10/10
✓ Brand entity in JSON-LD Brand entity on PDP (Rothy's) 8/8
✗ Offers availability (schema.org URL) no offers block on Product — agents can't gauge stock 0/6
✓ Canonical URL on PDP canonical points to https://rothys.com/en-fi/products/crossbody-bag-strap-black-… 8/8
✓ Description richness median 80 words across 20 products — rich unique copy 8/8
✗ Image alt-text coverage 0/347 images have alt text (0%) — agents lose a free ranking signal 0/6
✓ Hreflang on PDP 37 hreflang locales declared (x-default, en-ca, en-au, en-nz, …) 4/4
✓ Structured data validity 3/3 JSON-LD blocks parse cleanly — no broken graphs 4/4

Fix these first

#1 GTIN coverage across variants +10 pts

0/527 variants have GTIN/barcode (0%) — commodity queries will skip this store
#2 Offers availability (schema.org URL) +6 pts

no offers block on Product — agents can't gauge stock
#3 Image alt-text coverage +6 pts

0/347 images have alt text (0%) — agents lose a free ranking signal

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