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brooklinen.com

AI-agent readiness scan · 2026-04-22

brooklinen.com is leaving meaningful AI-discoverability on the table. The fixes below are typically a few lines of theme code or a Shopify settings change.

70 / 100

Work to do

Public product feed: yes · 50 products visible in sample

Ranking spread: 18/70 on the deep signals · combined 88/170

Floor signals (0–100)

These 5 signals decide whether your store is visible at all to AI shoppers. Miss any and you fall out of the candidate set before ranking even starts.

✓ Public product feed 50 product(s) in public feed 25/25
✗ Product JSON-LD on PDP no application/ld+json script on PDP 0/30
✓ Sitemap valid sitemap.xml 15/15
✓ Open Graph tags 3/3 Open Graph tags on homepage (og:title, og:description, og:image) 15/15
✓ Robots not blocking robots.txt does not blanket-block catalog paths 15/15

Ranking spread 18/70

These 10 signals decide which visible store ranks first when an AI shopper asks for "the best running shoes" or "a black wool sweater." Floor gets you in the room; depth decides placement.

✗ GTIN coverage across variants 0/371 variants have GTIN/barcode (0%) — commodity queries will skip this store 0/10
✓ SKU coverage across variants 338/371 variants carry a SKU (91%) — agents can disambiguate units 6/6
✗ Review schema (AggregateRating) no Product JSON-LD to inspect 0/10
✗ Brand entity in JSON-LD no Product JSON-LD to inspect 0/8
✗ Offers availability (schema.org URL) no Product JSON-LD to inspect 0/6
✓ Canonical URL on PDP canonical points to https://www.brooklinen.com/products/organic-cotton-duvet-cov… 8/8
◐ Description richness median 59 words (20 sampled) — thin; aim for ≥80 words of unique copy 4/8
✗ Image alt-text coverage 0/1295 images have alt text (0%) — agents lose a free ranking signal 0/6
✗ Hreflang on PDP no hreflang — if you ship internationally, geos will collapse on the same canonical 0/4
✗ Structured data validity no JSON-LD blocks on PDP 0/4

Fix these first

#1 Product JSON-LD on PDP +30 pts

no application/ld+json script on PDP
#2 GTIN coverage across variants +10 pts

0/371 variants have GTIN/barcode (0%) — commodity queries will skip this store
#3 Review schema (AggregateRating) +10 pts

no Product JSON-LD to inspect
#4 Brand entity in JSON-LD +8 pts

no Product JSON-LD to inspect
#5 Offers availability (schema.org URL) +6 pts

no Product JSON-LD to inspect

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